Position Overview: The Marketing Manager is a key role in the organization and has responsibility for implementing an effective, integrated comprehensive audience development and marketing strategy in collaboration with senior leadership and the artistic and administrative team. The Manager will report to the Director of Advancement and Strategic Initiatives and will work in collaboration with the staff to oversee the development and implementation of TBR’s marketing and audience development strategy, including print and electronic media, i.e. website, social media, newsletters, and presentations. The Manager will be the creative and organizational lead behind initiatives designed to grow audiences and increase earned revenue by leveraging marketing channels and key local, regional and national partnerships. The goal: to develop and implement a comprehensive strategy and innovative partnership initiatives to promote performances, classes/camps, and special events and broaden the organization’s impact, grow our audience, and fulfill our mission.

Key duties include:

• Create and manage a marketing calendar including advertising and digital strategies

• Manage day-to-day activity, relationships and contracts with marketing/branding firms, consultants, and freelance designers/vendors

• Regularly review and analyze: progress toward revenue goals, audience segmentation and development tactics, and overall market reach and program participation

• Coordinate strategies and implement promotional, marketing and patron engagement initiatives related to branding, messaging, and fundraising

• Create and implement a group sales program focused on activating mutually beneficial engagement between the Company and groups Working closely with the team to:

• Maximize the effectiveness of the social media platforms, organization website, and print communications to support programs/events to align with strategies and brand

• Develop ties and seek partnerships with key arts, social, and education stakeholders, that will increase participation in programs and community engagement to advance our mission and vision, broaden awareness of our programs and priorities, and increase the visibility across key stakeholder audiences

• Collect metrics for use in evaluation and determining effectiveness of marketing strategies and promotions

• Represent the organization in the community and be an advocate

• Shape earned revenue goals as part of the organizational budgeting process

Qualifications

• Bachelor's degree or experience in a related field;

• Passion for arts, arts education, and community-based work

• 3+ years of professional work experience in arts marketing and/or communication;

• Excellent writing, editing, and communication skills;

• Ability to work constructively with a variety of constituents, and a personable, diplomatic work style;

• Strong work ethic, critical and creative thinking ability, and problem solving skills;

• Ability to meet deadlines.